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Market Insights

We offer unparalleled access to our whitepapers, sector trends, and editorial publications, providing the most comprehensive affiliate marketing intelligence.

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GDPR and Privacy Whitepaper

GDPR and Privacy Whitepaper

Whitepaper

GDPR was a major industry upheaval, but affiliate marketing has achieved strong data protection standards across Europe.

5 min read
Unlocking the Power of Server-to-Server Tracking with Sage

Unlocking the Power of Server-to-Server Tracking with Sage

Technical

Server-to-server tracking helps marketers, ad servers, and affiliates deliver and measure campaigns more effectively.

7 min read
T-WOL Partner Top 100: Partners for Back-to-School Campaigns

T-WOL Partner Top 100: Partners for Back-to-School Campaigns

Insights

It is never too early to start thinking about back-to-school season and the partners best positioned to support it.

4 min read
T-WOL's Forecaster Data Dive: Have Opinions of Affiliate Marketing Changed?

T-WOL's Forecaster Data Dive: Have Opinions of Affiliate Marketing Changed?

Research

A year after surveying industry insiders about affiliate marketing, we revisited the topic to understand what has shifted.

6 min read
T-WOL Partner Top 100: Soaring to Success Over the Sporting Summer

T-WOL Partner Top 100: Soaring to Success Over the Sporting Summer

Insights

A look at the top-performing publishers worth approaching for summer sports campaigns.

5 min read
7 Predictions for the UK Travel Industry in 2023

7 Predictions for the UK Travel Industry in 2023

Predictions

What does the future hold for travel marketers? Our team shares predictions for the UK travel market.

8 min read
The Power of Tracking: How T-WOL's Acquisition Growth Drives Affiliate Programmes

The Power of Tracking: How T-WOL's Acquisition Growth Drives Affiliate Programmes

Technical

A closer look at how T-WOL's tracking and technology can improve acquisition, efficiency, and sustainable growth.

6 min read
T-WOL Partner Top 100: Travel Influencers

T-WOL Partner Top 100: Travel Influencers

Insights

Our partner top 100 highlights travel influencers performing strongly on the platform.

4 min read
Watch Forrester and T-WOL Summarise GDPR Perceptions of the Affiliate Channel

Watch Forrester and T-WOL Summarise GDPR Perceptions of the Affiliate Channel

Webinar

An on-demand webinar sharing perspectives on marketing leaders' top GDPR-related challenges and opportunities.

45 min watch
T-WOL Launches Its Conversion Protection Initiative

T-WOL Launches Its Conversion Protection Initiative

News

A closer look at our conversion protection work and the tracking intelligence behind it.

3 min read
Myth-Busting Server-to-Server Tracking with Sage

Myth-Busting Server-to-Server Tracking with Sage

Technical

A practical look at common claims around server-to-server tracking and the facts behind them.

7 min read
Insight of the Month: Can Optimal Affiliate Tracking Boost Your Performance?

Insight of the Month: Can Optimal Affiliate Tracking Boost Your Performance?

Monthly Insight

Tracking improvements can strengthen campaign performance, but what does that mean for the bottom line?

5 min read

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